I was really pleased to be the photographer chosen to cover the 10 Minute Shake Up video launch with Kaiser Chiefs front man Ricky Wilson (www.vimeo.com/change4life), although Ricky was only there in spirit and on the screen – hum ho!
The idea is to keep school kids exercising throughout the summer, in ten minute bursts. Kids can choose which team they want to be in - there’s Frozen, Toy Story, Big Hero 6 and Monsters Inc. You can apply for the pack online (https://www.nhs.uk/10-minute-shake-up) and they'll post out a ten minute count down “watch”, some stickers, a wall poster and some ideas for games on cards – it’s going down a storm!
It's a fabulous campaign and IT'S ALL TOTALLY FREE! :-)
We got some press coverage too….
Wharfdale Observer, Bradford Telegraph and Argus, Ikley Gazette and Yorkshire Evening Post and online here