Personal Branding Photography

Who needs Personal Branding Photographs and Why?

Small businesses, entrepreneurs, start ups and freelancers are the first that come to mind, but bloggers, vloggers and influencers have similar online image needs .

You need to stand out to even be seen online, so your “personal brand” is what can really set you apart in an often oversaturated market.

The Press love a high quality well composed pro shot to accompany a press release - especially if it’s handed to them for free, increasing the chances of your well crafted copy being printed, generating publicity and brand awareness - added reach and engagement.

Story telling has become as important as the product/service you’re selling - customers love to see how a product/service is created and delivered, behind the scenes, they want to know - and see…

What do I get from a shoot?

Digital photos ready to go straight on to your website, profile image on LinkedIn, Twitter/X, Facebook, TikTok, Snapchat (the list goes on…), Speaker slots, socials content, feature and guest blogs on other sites, podcast and YouTube thumbnails, PR and Feature use in the press & industry specific journals - there are too many to list.

You’ll get a range of styles to suit all kinds of needs which we will have discussed on the phone/zoom at length to make sure we get exactly what YOU need for your specific uses, everyone is different. I’ll send you out the guide I’ve written to help you think about outfits, props etc and we’ll stay in regular touch afterwards so I can help guide you if you’re a little overwhelmed.

I’ll even crop some to give you usage ideas, and help you decide which image suits which kind of audience platform, and why. We’ll have a telephone/zoom session once you’ve got your photos, and chat through which match up with our pre-shoot list, and get you using them as soon as possible. I’ve been shooting commercial internal and external communications photos, press and PR shots for over fifteen years - I understand what works where and why - I’ll help and guide you if you want me too.

Positive, endearing and interesting photos on your website and social media channels help customers to make an emotional connection with your business - and very quickly too, as they say - a picture is worth a thousand words.

Where do we shoot?

Well, that depends on what, and where, you operate. I’ve shot personal branding sessions in offices, a Bridal boutique, outside in cities - the location is decided when we discuss your needs. If you are an artisan baker, your bakery would be a great choice - but some in another location might complement the blog ideas you’ve got or add to your image library. There really is no “one size fits all” as every person will have unique image needs.

We’ve just entered another lockdown in England, but as before, work that can not be completed at home can still carry on outside the home. Advertising photography and videography falls into this category. So my work can continue so long as everyone maintains social distancing and I would wear a nanotech mask and of course, regularly sanitise my hands. If your business has premises and has had to close - now is the perfect time to take advantage of your space to get your personal branding photos done! We wont be in any customers way with the lights on tripods and we’ll have the place to ourselves - PERFECT!

How much is a Personal Branding Shoot?

Packages start at just £325. Did you realise my full fee is tax deductible as a website marketing expense?

Why choose Heather to do your photos?

Thats a great question! It’s one thing to know your way around the cameras and lights - but quite another to put people at ease and help even the most camera shy to genuinely enjoy a shoot - I can do both - and at the same time!

I’m positive and chatty, love meeting new people, and can put people at ease quickly - which means natural smiles - not forced staged photos.

I’ll do everything I can to help you feel comfortable in front of the lens and well informed throughout the whole process, from our first chat all the way to the after shoot guidance session.

I’ve been doing this for a lot of years now (over twenty as my own business), and I love it! I take great pride in looking after my clients, here’s a blog about a nervous Personal Branding Client.

This recent client recommended me on my LinkedIn:

“Heather is a brilliant photographer, and such a warm and friendly individual. She produced some fantastic images for me during a personal branding photoshoot.

I first encountered Heather during a free AD:Venture workshop. She was a really fun, energetic speaker, and the workshop was jam packed with useful information. She was also very generous with information during the Q&A at the end, explaining how I could best use my lighting set up for some shots I needed to take.

A few weeks later I booked a personal branding photoshoot with Heather. She recommended a suitable venue, and helped get everything up and running. I was really nervous and lacked confidence, but Heather helped to make everything clear and put my nerves at ease. A couple of days before the shoot, I realised that I'd have to bring my 9 year old along as I'd forgotten about a school training day. Heather was fine with her tagging along, and duly set her to work during the shoot, which made my little one feel included and important. She even arrived with a gift for her, which was totally unexpected, but extremely generous of her.

I will definitely be hiring Heather in the future for any photography needs, and will recommend her to my network. She really goes over and above to get everything right, put you at ease, and get those amazing shots. I can't recommend her highly enough.”

Chat to Heather about your image needs,

call on 01484 429133

or email: heather@northern-exposure.co.uk